The newly-founded Sun & Sea Festival is one of the largest family events held in South County. Attendance comes from throughout San Diego County and beyond, with a majority coming from South County, East County and North County. The Sun & Sea Festival receives extensive media coverage with key sponsors being included featured in the coverage. Please fill out the contact form or download the sponsorship package at the bottom of the page if you are interested in sponsoring one of the region’s top summer events.
About the South County Region:
- Population is 462,843 as of 2005, an 18.3% increase from 2000.
- South Bay is the second largest region of Greater San Diego in population, ahead of East County and below North County.
- Known for a relatively large immigrant population, with many first-generation Mexican-Americans and Filipino-Americans.
- 26 percent of San Diego County’s Hispanic population lives in the South Bay.
About the City of Imperial Beach:
- A residential beach city with a population of 27,000
- Has a broad diversity with 36-percent Whites, 4-percent African American, and 49-percent Hispanic or Latino.
- Imperial Beach has one of the youngest median ages of any Southern California city with a median age of 31 years.
- One-quarter of the population is under the age of 18. Fourteen percent are aged 18 to 24; 29-percent are 25 to 44; and 23-percent are 45 to 64.
About the Sun & Sea Festival:
- 2014 and 2015 festival attendance was 75,000 people. 2016 saw over 120,000 attendees.
- We anticipate that the 2017 attendance will grow to 140,000 people, weather permitting.
- Sandcastle construction starts on Friday and culminates with competition on Saturday.
- Attendee demographics predominantly attracts young families with children under 25-years.
- The focus on wholesome, family fun will continue in the 2016 event with an emphasis on the Kid Zone which features activities, entertainment and refreshments.
- The Sun & Sea Festival parade is currently seeking sponsors who would also provide a float in the parade. If appropriate, the float can be put on display in the Kid Zone after the parade.